Smart TV is a TV product based on Internet application technology, with open operating system and chip, open application platform, two-way human-computer interaction function, and integrating video, entertainment, data and other functions to meet the diversified and personalized needs of users.In recent years, driven by 5g, AI and the Internet of things, China's smart TV industry has developed rapidly. As an important part of smart home, the huge development potential of smart TV attracts many enterprises to participate in it, and also promotes the innovation and reform of China's TV industry.1. AI and IOT promote the development of smart screen
Smart screen is an innovative evolution form of smart TV and a family intelligent interactive terminal driven by emerging technologies such as AI and IOT. On the basis of providing higher quality audio-visual entertainment functions, Zhihui screen realizes multi-modal natural interaction and IOT smart home control through powerful computing, AI, perception and interconnection capabilities, so as to build a new family wisdom center.2. Smart screen leads the TV industry into the 3.0 eraDriven by the Internet, China's TV industry has transitioned from the traditional TV 1.0 era to the Internet TV 2.0 era. Since 2019, smart screen has led the TV industry into the 3.0 era. Smart screen products have turned TV from a simple audition entertainment tool into an indispensable part of IOT ecology.
3. China's smart TV industry has gradually caught up with traditional TVAccording to the data released by Aowei mutual entertainment, by the end of 2019, the number of smart TVs in China had reached 270 million, with a year-on-year increase of 12.5%, covering 210 million households and 630 million users. At the same time, the number of traditional TVs in China had reached 320 million, with a year-on-year decrease of 8.5%. The gap between the scale of smart TVs and traditional TVs further narrowed, It has become a general trend for smart TV to catch up with and surpass traditional TV.4. Smart TV accelerates the process of TV networking
With the penetration of smart TV terminals and the rapid development of a variety of networked box devices, the process of home TV Internet is accelerating. According to the data released by Aowei mutual entertainment, by the end of 2019, the number of smart TV activation in China had reached 216 million, a year-on-year increase of 22.8%.5. The five major domestic manufacturers activated the largest scale of smart TV, and the Internet brand grew rapidlyAs an important terminal product of aiot, smart TV has great development potential in the future, so it has also attracted many participants. Not only traditional TV brands at home and abroad, but also many Internet brands have launched their own smart TV products to layout and build a smart home ecosystem.
According to the data released by Aowei mutual entertainment, in 2019, in the pattern of China's smart TV camp, the domestic five large-scale stable, with a total activation of more than 130 million units, with a cumulative share of more than 62%. The sales volume of Internet brands continued to maintain rapid growth in 2019, with a cumulative activated terminal scale of 32.29 million, entering the second largest camp.6. Smart TV activation terminals account for the largest proportion in East China, with a penetration rate of 49%According to the data released by Aowei mutual entertainment, as of the end of December 2019, smart TV activation terminals are still mainly distributed in East China, with the scale of smart TV activation terminals in East China reaching 80.66 million, accounting for 37.3%. In terms of penetration rate, the penetration rate of smart TV in East China reached 49.0% in the quarter, ranking first.
7. The sinking market has great growth potential for smart TVAccording to the data released by Aowei mutual entertainment, at present, China's smart TV has gradually penetrated into cities below the third tier. By the end of 2019, smart TV activated terminals in cities below the third tier accounted for 63%. In terms of growth rate, the fifth tier cities maintained a high growth rate, with a growth rate of about 43%, and the growth potential of smart TV in the sinking market is huge.