Apple Will Develop Display Screen and Develop the next Generation Microled on a Large Scale

IPhone x is Apple's first mobile phone with OLED screen, and the screen of this mobile phone is provided by Apple's competitor Samsung, but this situation may change in the future.San Francisco - March 19, according to a reporter's report, Apple will independently design and produce its device display for the first time, and use the secret facilities near the California headquarters to produce a small number of screens for testing purposes.Apple hopes on the microled screen, which is different from OLED. The luminous compounds it uses are expected to make future devices thinner, clearer and more energy-saving. Apple is currently investing in the development of the next generation of microled displays.

However, the production of microled screen is much more difficult than OLED. People familiar with the matter said that Apple almost gave up the project about a year ago, but the engineers made progress later, and the project was further developed. However, consumers may have to wait a few more years to see the research and development results.People familiar with the matter said that the scale of Apple's California factory can not meet the requirements of mass production, but the company hopes to prevent partners from obtaining this technology in the short term, and keep everything confidential in the development stage.The screen suppliers of iPhone come from manufacturers such as Samsung, Japan display and LG display. Apple's independent research and development of display components may turn these partners into competitors. However, mastering microled technology will also make apple stand out in the increasingly mature smartphone market.

These insiders, who asked to remain anonymous because of the discussion of internal planning, said Apple was investing heavily in the development of the next generation of microled displays. The light-emitting compounds used by microleds are different from the current OLED displays, which is expected to make future devices thinner, clearer and more energy-saving.People familiar with the matter said that the production difficulty of this screen is much higher than the OLED display currently used. The company almost gave up the project about a year ago, but engineers made progress later. The technology has entered the later stage, but consumers may need to wait a few more years to see the results.This ambitious undertaking is the latest example of Apple's internalization of key component design. For several years, Apple has been independently developing chips to power mobile devices. In the long run, the R & D of display may hurt a series of current suppliers, such as display manufacturers Samsung, Japan display, sharp and LG display, and human-computer interface solution provider Synaptics. It could also hurt universal display Corp., a leading OLED technology developer.

Mastering microled technology will help Apple stand out in the increasingly mature smartphone market and surpass rivals such as Samsung, which claims to have an excellent display screen. Ray soneira, who runs display mate technologies, a screen testing company, said that internal screen design was a "golden opportunity" for apple. "Everyone can buy an OLED or LCD screen," he said. "But apple can have microleds."None of this is easy. Mass production of new screens requires new production equipment. By the time this technology is ready, there may be other alternative technologies. Apple may encounter insurmountable obstacles and abandon or postpone the project. In addition, the investment in this project is also very high.Eventually, Apple may outsource the production of the new screen to minimize the risk of production chaos to its profits. A person familiar with the matter said that the scale of the California plant could not meet the mass production requirements, but the company would hope to prevent partners from obtaining the patented technology for as long as possible. "We invested a lot of money in the factory," the person said. "The scale of the factory is large enough to complete the engineering design. In the development stage, we should keep everything confidential."