The appearance of the wall TV is very eye-catching, but this is only one of Samsung's "horizons" for consumers. In this year's Expo, Samsung simultaneously exhibited qled 8K TV, the serif TV, Galaxy fold folding screen mobile phone and other star products, from large screen to small screen, from splicing to folding, demonstrating its strong scientific and technological innovation strength through wonderful and gorgeous "vision".
The wall TV
Good looking by strength
In the field of "Horizon", the picture effect is the king. "Is the picture realistic enough?" "how is the visual effect in the extremely bright or dark special light?" has become the most intuitive basis for consumers to judge display products. Because Samsung has a number of "black technology" blessings, no matter which TV product can bring excellent visual enjoyment to consumers.
The wall TV's "unique secret book" of "quiet as a picture and moving as a God" comes from cutting-edge technologies such as pure black sealing, color purity optimization and quantum dot HDR. Among them, the pure black sealing technology can make the display screen present pure and deep black in all lighting environments and maintain high contrast. Color purity optimization technology can present more accurate color with narrower light wavelength, ensure better color purity and achieve real and excellent color performance. Quantum dot HDR technology allows TV to improve the quality of SDR content to HDR level through Samsung proprietary algorithm without using source data, so as to better reflect the visual effect in the real environment.
Pure black sealing technology
Samsung qled 8K TV, the star exhibit of the first Expo, still attracts the attention of many visitors. This year, Samsung exhibited more sizes of products to feast the eyes of every visitor, which means that Samsung can provide consumers with a variety of product choices. In the TV picture, the pet dog with every tiny hair visible, and the color presentation of green lawn, blue sky and color toy ball are amazing... The realization of this effect is due to the full array direct backlight used in the display screen and the HDR 10 technology to optimize the image. The full array direct backlight can adjust the brightness of each point in the fine array to make the picture details delicate and realistic. HDR 10 technology adopts dynamic tone mapping, which allows separate optimization for the scene, so that the picture can also show bright highlights in the dark scene, and the scene depth of the image will be enhanced to make the picture look more realistic.
Quantum dot processor technology is widely used in Samsung display products. This technology can analyze the source image, compare each part of the image with millions of known patterns, and select the optimal image formula to create more accurate information about each pixel. 8K quantum dot processor is a further upgrade, which can improve the resolution of all videos to 8K and achieve more fine picture effects.
Full array direct backlight
Quantum dot processor
Because of technological freedom
When the picture quality becomes more and more realistic, the boundary of "Horizon" is also changing. In recent years, under the background of consumption upgrading, consumers also have more expectations for the appearance of display screen: customization, household and portability... This not only tests the industrial design ability of today's science and technology enterprises, but also the technical strength of turning design into cutting-edge products. Samsung is undoubtedly the leader of personalized design of display screen, It gives users the freedom of multiple use.
With self luminous and modular technology, the wall TV at the entrance of Samsung booth makes customization possible. It allows consumers to customize the size according to their own space and aesthetic needs, and can also arbitrarily adjust the screen shape and proportion. The new generation of display technology micro LED is the support behind this innovation. Through the modular installation of micro led, users can expand the display to any size they want, so as to meet their unique spatial, aesthetic and functional needs.
The wall TV is free in size and proportion
The serif TV is a product with environmental "integration" based on the concept of "de TV". It is designed by famous furniture designers Ronan bourullec and erwan bourullec. From the side, you can see the iconic "I" shape, which is full of concise beauty. In the past, TV sets were placed on the wall, while serif TV has almost no frame and has an ingenious conductor slot design, which can hide the power cord in the feet, making it go beyond the scope of household appliances and become a part of interior decoration while realizing the freedom of placement.
The serif TV
In Samsung's "Horizon", it is not only the boundary of the big "Horizon" that realizes freedom, but also the boundary between the big "Horizon" and the small "Horizon" is gradually blurred. On November 6, Samsung officially released the national bank version of its folding screen mobile phone Galaxy fold at the first press conference of the Expo. The release of the product undoubtedly marks Samsung's free switching of size "Horizon" through screen folding technology. For the advent of this product, Samsung not only developed the flexible screen technology infinity flex display, but also invented a new polymer layer: polyimide film, which can make the display screen of Samsung Galaxy fold half thinner than that of ordinary smart phones, so that users can experience two functions of mobile phones and tablets on the same device and obtain a new mobile experience.
Regardless of visual effect or personalized design, many achievements of Samsung's gorgeous "vision" stem from its persistent innovative exploration and technical accumulation with the craftsman spirit of "being honest and trustworthy and making contributions for a long time".
Samsung has always been at the forefront of "Horizon" effect change: in 2010, Samsung took the lead in launching the world's first full HD LED backlight TV, highlighting the siege among a large number of LCD TVs; In 2015, Samsung released suhd TV. With environmentally friendly nanocrystals and intelligent suhd re mastering image quality engine, Samsung made breakthrough progress in contrast, brightness, color restoration, detail presentation, etc., which also took the lead in blowing the qled TV horn in the industry; In 2017, Samsung's first qled flagship TV q8c was born, which is called the leader of image quality revolution in the industry; In 2018, Samsung released the 85 inch q9s 8K TV can not only provide clear and pure 8K resolution content, but also continuously self-study with leading algorithms and intelligently adjust the resolution. The content of any resource can be displayed as an amazing 8K picture
As for the boundary of "Horizon", Samsung has also been trying to break through, lead and meet consumer needs. Taking the TV display screen as an example, in 2014, Samsung showed the curved 4K TV on CES. Users can switch the curved surface and plane state by pressing the button, changing people's traditional impression of TV; In 2015, Samsung expanded the TV size to 105 inches, with ultra wide proportion, and the switching speed of curved surface / plane is more smooth; In 2016, Samsung launched ultra-thin curved surface TV, breaking the situation that thin and curved can not have both, making ultra-thin curved surface TV a trend pursued by the TV industry; In the past two years, the demand for user customization and home furnishing has sprouted. Samsung continues to lead the new trend in the field of TV design with the wall TV and the serif series TV.
Samsung Galaxy fold folding screen mobile phone
In the future, the screen will be everywhere. From the advertising screen on the street to the information screen of the elevator; From the big screen of cinema to the small screen of mobile phone, modern people's life will be surrounded by the screen. Excellent visual experience, free design, years of research and exploration... All point to one point: as one of the world's leading technology enterprises, Samsung has been exploring and moving forward on the road of "leading change", transforming the accumulation into the present, creating the future, and creating a wonderful "vision" centered on users in the era surrounded by screens, Achieve a better life.