In the U.S. electrical retail stores, which are considered to be the benchmark market of the global trend, the curved TV is not as beautiful as it was two years ago. In addition to Samsung's sporadic prototype display, almost no other brands display curved flat-panel TVs. The sense of alienation between curved TV and Western consumers is becoming stronger and stronger."Better definition, easier operation and larger size" are the three preferred conditions for selecting smart flat-panel TV listed in random interviews with American consumers. In the popular evaluation of "full screen" TV, most people think that "edge to edge TV" is better than "curved TV" More amazing, but American consumers don't think the TV form itself is one of the most important options.Ultra narrow frame TV full screen TV
Contrary to the dullness of American consumers, since 2018, there has been a trend debate on whether to choose "full screen" TV or "curved screen" TV in the Eastern market.According to the home appliance network, the market penetration rate of curved TV in the first quarter of 2018 was 3.2%, and the market acceptance was lower than expected, which was the first decline in the history of curved TV promotion. People in the TV industry told hea that 2018 may be the turning point for curved TV to fall from the peak, and the successor of high-end market will be full screen TV.Correspondingly, the full screen TV has entered the high-end market competition with a very high growth rate. The consumer believes that the full screen TV brings a stronger sense of satisfaction and a sharp rise in market favor, which makes the curved surface TV suspected of selling more lonely in the market.
In fact, full screen TV is not a new product in 2018. With the popularity of the concept of smart phone full screen in recent two years, the screen with higher screen proportion has also entered the consumer level field on TV. As early as may last year, Skyworth, a Chinese TV brand, launched three full screen TVs in H7 series. More TV brands joined in CES 2018 SKYWORTH launched an upgraded version of H7 and H9 full screen TV series.According to the home appliance network, the mainstream full screen TV uses GOP technology to remove the driving circuits on both sides at the LCD panel level to achieve almost zero borders on the top and left and right sides. Skyworth, Changhong, Konka and other domestic brands and Japanese and Korean TV brands launched full screen TV this year, which has become the flat-panel TV product with the highest proportion of screens and the highest attention."Strictly speaking, full screen TV and borderless TV are not products of the same era," a person in the panel industry introduced to the home appliance network, "In the early days, because the LCD module could not achieve the ultra narrow frame, the so-called TV borderless was just the extreme of the packaging process. Today's full screen TV achieved borderless at the panel level. Coupled with the ultra narrow frame packaging, the TV high screen proportion in the strict sense was realized.".
Comprehensive screen brings new desire and future scientific and technological imagination"In fact, curved TV and full screen TV are not the subject of horizontal comparison, because from a technical point of view, they are not on the same channel at all," the aforementioned panel expert told home appliance network, "The full screen TV can make the vision wider, while the curved screen TV only meets the audience's immersion in stages, but in fact, the application scope has become narrower. It is only a temporary product of the old era of flat panel TV".In addition to satisfying the market's desire for new TV forms, the full screen display can also bring more scientific and technological imagination. In the surface hub 2 Demo just released by Microsoft, it shows the scene of the future home and office splicing wall, which is not only a full feeling of the future, but also a new footnote for the application scene of the full screen display.
Another technology application scenario of full screen TV is also imminent. At present, all flat-panel TVs are in the specification of 16:9. 21:9 will gradually become the mainstream in the form of the next generation of smart TV. The "rich information" screen will carry all information streams including video playback. At the same time, it also means that it is no longer just a dream for ultra wide proportion TV to enter the home 100 inches.Even if there is no 16:9 special-shaped ratio TV on sale, because the left and right frames of the full screen TV are almost zero, users may connect the two full screen TVs in parallel through "splicing", realize the home data wall through peripheral modulation, and realize multi video playback on the same screen or the scientific and technological life scene of one video stream and one data stream at the same time..