Since the invention of television in the 19th century, the display technology has been continuously improved and innovated. What is constantly changing is the appearance and function of television. From the bulky "big ass" TV to the later LCD TV, it broke through the technical limit of 4K ultra clear, and now it "bends" the screen. The appearance of curved screen TV once attracted onlookers, but then it was a tepid market dilemma. Why can't the tall curved screen TV lead the trend in the market?The sense of on-the-spot experience is not obvious
When curved screen TV was first launched, the biggest gimmick was the telepresence of the cinema. Due to the huge screen of the cinema and the structure of human eye retina, the distance between the audience's eyes and the middle and both sides of the screen is different, which leads to the visual effect of deformation. Therefore, the cinema makes the curtain into a curved surface, so that the distance from the screen to the human eye is the same from left to right, so that it will not produce the deformation of the picture, but also increase the sense of presence and encirclement.
The biggest difference between curved screen TV and cinema screen is the screen size. Although today's screen is getting larger and larger, due to cost control and technical bottlenecks, the largest curved screen TV can only reach 100 inches. The distance difference between normal movie watchers' eyes and each point of the screen is not too obvious, and the deformation in the process of watching TV is almost zero. Therefore, it is unnecessary to make a curved screen of the TV set at home.The high price discourages consumersNowadays, the competition in the smart technology industry is fierce. Whether it is a smart phone or a smart TV, cost performance is often an important reference point for consumers. When making curved screen, the material selection must be soft, so only expensive OLED materials can be competent. Coupled with high process requirements, the price of curved screen TV has soared, even several times higher than that of ordinary straight screen TV.
The price factor also directly affects the market penetration. It is reported that the penetration rate of curved screen TV in the first quarter of this year was only 3.2%, and the market acceptance was much lower than expected. 2018 was the turning point of curved screen TV. However, in this quarter, the performance was not good, and the penetration rate did not rise but fell. In the same quarter, the penetration rate of 4K TV in China exceeded 60% of the market."Dysplasia" is not practical
Making the screen into a curved screen can effectively reduce the image distortion at the edge of the screen, but it is not so easy to make a curved screen and achieve the appropriate effect. The curved screen must be made of flexible OLED material, which can self emit light, and each pixel can emit light independently. However, because it is filled with organic light-emitting material, the light-emitting time of this material is not as long as that of ordinary liquid crystal screen. After use for a period of time, the luminous brightness will decay to a certain extent, and residual images, screen burning and other phenomena will occur.
In addition to quality problems, it is not very convenient to use. Curved screen TV can achieve the most ideal viewing effect only when viewed in the middle. The visual effect will be greatly reduced when viewed from the side. However, in practical application scenarios, when watching TV, few people can gather in the center of the TV at the same time. Therefore, the curved surface screen bent for bending must be difficult to impress consumers.In terms of appearance, since the TV body is curved, it will tilt up on both sides like a seesaw when installed on the wall, which is easy to increase safety hazards to children at home. It is easy to be scratched and scratched during walking, which is not very beautiful. If it is not a special wall or TV cabinet, it is difficult to put it in a suitable position. At this point, curved screen TV seems a little arrogant, while flat screen TV has a stronger ability to adapt to the environment.Full screen TV exclusive C-bit
It has to be said that the development of TV is largely affected by the development of smart phones. In recent years, the comprehensive popularization of smart phones not only has a great impact on the status of TV in people's daily life, but also its own development trend has affected the trend direction of smart TV. In recent years, domestic mobile phone manufacturers have madly brainwashed to promote the comprehensive screen, followed by the smart TV, which also starts towards the comprehensive screen. The narrower and thinner frame has become the pursuit of TV manufacturers, and gradually transferred their energy from the curved screen to the comprehensive screen. From the aspects of technology and cost, the comprehensive screen can be favored by consumers and manufacturers. This is also the biggest reason why curved screen TV can not become the mainstream and fire all the time.
Conclusion: making gimmicks can only "fire for three seconds"In a word, it is not difficult for a new idea to be born, but it is often not so easy to make it become the mainstream of the industry. The curved screen born with a high-end image has screened out some consumers in terms of price, and various gimmicks have brought it a "crown", but the actual experience is very different. For the consumer market, we should not blindly engage in gimmicks. We should be down-to-earth and really start from the perspective of consumers in order to win the recognition and favor of the market.