What Are the Challenges Facing the Development of Smart TV Industry?

1 Dilemma 1: only 30% of users use smart TV function

Young TV audiences have gradually turned to colorful intelligent terminals and video websites such as computers, tablets or mobile phones. Today, with the prevalence of the Internet, many families can meet their needs by directly owning computers without even buying TV, while the older generation of audiences still have a strong dependence on TV, which is indispensable in life. However, when TV is gradually intelligent, When smart TV will realize various application services such as network search, video on demand, digital music, network news and video call, according to the tracking and monitoring, less than 30% of users really use the function of smart TV, and most users still watch traditional TV programs, especially the elderly who do not have intelligent knowledge. This is because users' habits need to be cultivated. Just like before, everyone used Nokia's straight board machine and black-and-white color screen mobile phones, but when the market is full of smart machines, don't many men, women, young and old have a smart machine; Second, we should make TV the center of family entertainment again and make it a product that everyone knows how to use. Li Mingxu, marketing Minister of Samsung color TV, once said that the so-called real smart TV should have the ability to obtain program content from multiple channels such as network, AV equipment and PC. through simple and easy-to-use integrated operation interface, the content most needed by consumers can be clearly displayed on the large screen. Therefore, intelligence needs to be considered whether it is accepted by the broad masses of the people at the same time.

Smart TV has developed rapidly in recent years. Almost every brand of TV has a corresponding smart model. According to the data of the consumer electronics Survey Office of China electronics chamber of Commerce, the penetration rate of smart TV was 37% in January 2013; By the fourth quarter of 2013, the penetration rate of smart TV had reached more than 50%; In 2014, China's smart TV market will reach 31.28 million units, with a penetration rate of more than 69%. But the embarrassing situation is that smart TV still has no accurate positioning. Are the producers involved software companies or hardware manufacturers? Should it be standardized according to the white power industry standards, or should a set of matching laws, regulations and industry standards be customized? What is more serious is that there are many producers entering the field of smart TV, the product quality is uneven, and the lack of industry standards makes it difficult for consumers to protect their rights from time to time.

According to the China Consumer Association, at present, the technical hardware of smart TV has been fully mature, but the content software has frequent problems. It is mainly reflected in: smart TV is easy to be infected with viruses and Trojans, APP application download is also very difficult, app can not be installed and used after downloading, jamming and crash occur in the process of use, and the user's intelligent interactive experience is not smooth. Unfortunately, the software system security of smart TV has not been included in the "Three Guarantees" of TV. It is understood that the software system is the "brain" of smart TV, but the "brain" has not kept up with the pace of service level so far, resulting in a blind area of after-sales service for the "intelligence" of smart TV.

According to the statistics of Jiangsu household appliance industry association, in the fourth quarter of last year, the provincial household appliance complaint hotline and wechat platform received a total of 3438 household appliance complaints, the first is LCD TV, and a large part of them are complaints about smart TV. In the online search, it is found that there are 485000 entries of "smart TV crash phenomenon" and 6690000 entries of "smart TV application interaction problems". It is not difficult to find that most of the complaints of smart TV are concentrated in the field of software. Obviously, when consumers buy smart TV, they often only pay attention to the relevant functions of TV and pay little attention to the after-sales maintenance of software. The seller also focuses on introducing products from the aspects of functions, after-sales maintenance and warranty of hardware. At present, the after-sales maintenance standards of smart TV brands are different. The hardware maintenance of smart TV is carried out in accordance with the national "Three Guarantees", but there is no clear provision on software service.

Recently, some media reported that Mr. Yang, a consumer in Henan, complained that a brand of smart TV could not be upgraded after just two years of use, and the network on demand function promoted by the manufacturer became a decoration. This report will undoubtedly expose the new pain points of smart TV users who upgrade quickly. At present, TV enterprises are fully open in system and software R & D, promoting the upgrading of smart TV. This means that the latest products purchased by consumers are likely to fall behind in half a year. The shortened update cycle of smart TV technology and fast product upgrading also make users have to bear high costs to replace the whole machine in order to enjoy the latest application experience and services.

There is no doubt that what consumers most urgently need is a TV that can be used for many years and its functions will not fall behind. The industry situation that the speed of enterprises providing update services is far from keeping up with the upgrading speed of smart TV products really exists, and the situation that users pay for the disadvantages of the industry also needs to be changed. In the fierce competitive environment of the Internet era, it remains to be seen whether smart TV manufacturers who are rapidly transforming their network strategy can bring users real products that will not go out of date and end this industry chaos.

4 Thinking about the way out: where is the way out in the face of all kinds of confusion in the smart TV industry?

One way out: streamlined "future TV"

Today, with the development of smart TV, many advanced technologies and intelligent systems are available. Sometimes people feel that "smart TV and computer can't be separated clearly". Almost everything that computers can do has been popularized. What services do you want to download the corresponding app? When the smart TV system develops to play online games, If the configuration can meet the needs of players, then the smart TV is a large screen computer, and the TV's own attributes do not exist.

Another development path of smart TV should be the evolution of traditional TV, which is called "future TV" here. Continue to move forward along the road of TV development and effectively combine the Internet and digital into TV. However, the most intuitive difference between smart TV and traditional TV is that it is not "program is king", but "application is king" and the complexity of operating system. To paraphrase the words of an industry insider, "watching TV is actually an entertainment process. In this process, you don't need to use any brains. Turn on the TV to see what programs are playing, watch them if they look good, and change the channel if they don't look good." this is the attribute of TV and one of the properties different from computers.

"Future TV" should be intelligent and digital based on the traditional attributes of TV, rather than simply transplanting the operating program on the computer to the TV remote control.

The second way out: change the profit model from "hardware" to "hardware content service"

It is undeniable that under the current industry situation impacted by Internet TV, the overall trend of smart TV is the comprehensive competition of "hardware content service", in which "content-based" is more obvious than "hardware led". Users' after-sales service also increases the diversified needs of system configuration and maintenance, software upgrade and debugging, use demonstration guidance and so on. Properly handling software upgrade and maintenance is the foundation of the development of smart TV. If enterprises want to obtain higher recognition from consumers, they must be equipped with professional personnel to provide door-to-door demonstration guidance, online professional Q & A and other services, so as to change the original profit model of one-time sales. By selling TV sets and providing content and services at the same time, the market premium of TV terminals is formed and the profitability of continuous services is generated. With the improvement of economic conditions, consumers who buy household appliances for the second time pay more attention to the performance and quality of products.

While the whole industry is innovating and upgrading, it is also facing many problems, such as legal gaps, rule loopholes, disorderly competition and industry standards. It is understood that there are three modes of smart TV production: first, traditional TV manufacturers produce their own hardware, and then cooperate with Internet companies to get software support; Secondly, some Internet enterprises, in order to seize the smart TV market, adopt the OEM method, invite some TV manufacturers to produce hardware, and then implant their own software content; There are also some smart TV manufacturers integrating TV production and content provision. The first two methods are easy to separate software and hardware from each other. This disconnection is easy to make the quality unable to be guaranteed, and there is no standard responsibility for accountability.

Although smart TV has some problems and shortcomings in product experience and after-sales service, the recent issuance of the guiding opinions on accelerating the brand construction of China's color TV industry by the Ministry of industry and information technology undoubtedly injects a booster into the development of China's color TV industry. In this way, a clear industry standard is enough to regulate the competition of smart TV participants, Industry chaos is expected to change.

What Are the Challenges Facing the Development of Smart TV Industry? 1

GET IN TOUCH WITH Us
recommended articles
FAQ
Apple still Uses Cheaper LCD Screens and Decides to Produce Them by Itself, Endangering the Interests of Many Screen Suppliers
Apple still Uses Cheaper LCD Screens and Decides to Produce Them by Itself, Endangering the Interests of Many Screen Suppliers
It is reported that Apple plans to use cheaper LCD screens on most iPhone models next year, while delaying the full conversion to high-tech organic light emitting diode (OLED) screens, which also reflects consumers' price sensitivity.According to the Wall Street Journal, apple is expected to launch an LCD model and two OLED models this fall, and the LCD model is expected to account for most of its iPhone sales. It is expected that Apple will continue to use LCD next year, which is completely inconsistent with the previous report of a complete transition to OLED.Apple announced in March that it was testing its internal microled screen.Apple's decision to insist on using cheaper LCD screens has brought more uncertainty to its screen suppliers; In addition, Apple's decision to produce its own screen endangers the interests of many suppliers.Since apple is not expected to use these products in its OLED screen, the shares of Apple's three LCD suppliers, including sharp, LG display and Japan display, have fallen sharply in the past year. Subsequently, when it was revealed in March that Apple was already testing its microled screen, the shares of many display suppliers, including Samsung, sharp and LG display, fell again. This also damages the interests of general display and Synaptics. After reports showed that Apple would use more LCD screens than expected, the share price of general display company, which provides OLED display materials, began to fall.The Wall Street Journal pointed out that Apple's decision to postpone the implementation of OLED screens does not necessarily bring opportunities for LCD suppliers. For example, LG display has planned to invest in OLED screens.Apple has been facing the problem of supply shortage in the past. If suppliers have to change their production plans, Apple may face supply shortage again. It is reported that Japan display raised $320 million in April to meet the expected demand for its advanced LCD.According to recent reports, Apple has communicated its transformation plan to its suppliers, including plans to reduce parts procurement from suppliers by nearly 20% this year. At the same time, the uncertainty of the continuous expansion of Apple's supply chain will also make the new iPhone more expensive than ever.
Apple still Uses Cheaper LCD Screens and Decides to Produce Them by Itself, Endangering the Interests of Many Screen Suppliers
Apple still Uses Cheaper LCD Screens and Decides to Produce Them by Itself, Endangering the Interests of Many Screen Suppliers
It is reported that Apple plans to use cheaper LCD screens on most iPhone models next year, while delaying the full conversion to high-tech organic light emitting diode (OLED) screens, which also reflects consumers' price sensitivity.According to the Wall Street Journal, apple is expected to launch an LCD model and two OLED models this fall, and the LCD model is expected to account for most of its iPhone sales. It is expected that Apple will continue to use LCD next year, which is completely inconsistent with the previous report of a complete transition to OLED.Apple announced in March that it was testing its internal microled screen.Apple's decision to insist on using cheaper LCD screens has brought more uncertainty to its screen suppliers; In addition, Apple's decision to produce its own screen endangers the interests of many suppliers.Since apple is not expected to use these products in its OLED screen, the shares of Apple's three LCD suppliers, including sharp, LG display and Japan display, have fallen sharply in the past year. Subsequently, when it was revealed in March that Apple was already testing its microled screen, the shares of many display suppliers, including Samsung, sharp and LG display, fell again. This also damages the interests of general display and Synaptics. After reports showed that Apple would use more LCD screens than expected, the share price of general display company, which provides OLED display materials, began to fall.The Wall Street Journal pointed out that Apple's decision to postpone the implementation of OLED screens does not necessarily bring opportunities for LCD suppliers. For example, LG display has planned to invest in OLED screens.Apple has been facing the problem of supply shortage in the past. If suppliers have to change their production plans, Apple may face supply shortage again. It is reported that Japan display raised $320 million in April to meet the expected demand for its advanced LCD.According to recent reports, Apple has communicated its transformation plan to its suppliers, including plans to reduce parts procurement from suppliers by nearly 20% this year. At the same time, the uncertainty of the continuous expansion of Apple's supply chain will also make the new iPhone more expensive than ever.
Will the LED Transparent Screen Become the "Darling" of the LED Screen Market?
Will the LED Transparent Screen Become the "Darling" of the LED Screen Market?
Led transparent screen is a popular subdivision screen in the LED field in recent years. We often see the figure of transparent screen whether it is glass curtain wall, glass window or shopping mall. As one of the high-end display products, the price problem of the original transparent screen makes many users can only wait and see from a distance.With the rapid development of LED transparent screen, its price has also decreased significantly to the acceptable range of users, and various spacing and special-shaped display products emerge in endlessly. Transparent screen is gradually emerging in the commercial display field because of its unique display style.Scientific and technological progress is the core of social development and the first productive force. The transformation and upgrading of science and technology has not only greatly improved the modern production capacity of enterprises, but also further improved human vision in social development. In recent years, with the strong support of the construction industry in big cities, the glass curtain wall area of commercial buildings has reached a new peak. In this regard, led transparent screen manufacturers have made major technical upgrades to the transparent display scheme of large-area glass curtain wall. As a provider of indoor and outdoor LED transparent screen display solutions, Shenzhen Jingang vision is also very happy to contribute to our strength under the mainstream of this market.In order to expand the scope of commercial display application market, we continue to integrate new technologies and introduce various innovative technologies, products and solutions to the market. In recent years, led transparent screen solutions have become more and more common due to the use of advanced technology and most market participation. This popularity has also prompted the outbreak of urban commercial exhibition industry, which is also due to the continuous improvement of infrastructure and the rapid development of urbanization.When it comes to transparent screens, the market segments are relatively broad, and the market segments are based on products, technologies, components, display types, screen sizes and application scenarios. Based on various segments, led transparent screen can help enterprises choose growth niche market and strategic development, and determine the difference between the core application field of products and the target market.
Principle of Touch Screen Capacitance Screen_ What Are the Application Areas of Touch Screen
Principle of Touch Screen Capacitance Screen_ What Are the Application Areas of Touch Screen
Principle of touch screen capacitance screenTouch screen is the most friendly computer user interface at present. It is more and more widely used in consumer electronic products. The touch detection device and touch screen controller are good. The mechanical structure of the detection device is damaged in the process of touch screen device, resulting in the decline of touch accuracy and shortening of service life of the touch screen; In addition, the cost of commonly used capacitive and resistive touch screens is relatively high. Inductive touch screen can avoid damage to the touch detection device during touch and prolong the service life of touch screen products.The working principle of inductive touch screen, as well as the hardware circuit and part of the program design of the controller, all of the controller circuits have passed the verification. The non-direct contact touch of inductive touch screen avoids the damage to the touch detection device, prolongs the service life of the whole touch control system, and the repetition accuracy and touch sensitivity of touching the same point meet the expected design requirements.The capacitive induction touch screen is not affected by dirt, dust or oil stains, but it will be affected by the surrounding environment to varying degrees because it adopts the electric field coupling principle. At the same time, the capacitive induction touch screen has serious drift phenomenon.What are the application areas of touch screenTouch screen has become a hot spot in the market. In the market, shopping malls, hotels and other places, it is still dominated by smart phones. The growth momentum of the smartphone market slowed down and entered a period of gentle development. The application of touch screen outside mobile phones, such as automotive electronics, retail, medical treatment, public facilities, leisure and entertainment, will promote the rapid growth of touch screen market.In addition to applications in large fields, touch screens can be innovated in subdivided fields. In the field of "pen writing tablet", innovate the touch screen.The products have been extended to tablet with pen writing function, e-book, all-in-one machine, electronic whiteboard, etc. And the pen and hand can be used at the same time. When one hand is touching, the pen can also write at the same time.The traditional materials of capacitive touch screen are ITO, metal grid, nano silver wire, carbon nanotube, conductive polymer, graphene, etc. Metal mesh and nano silver wire have more supporters. Both materials are metals (silver or copper) and their conductivity is better than ITO.
Screen Fingerprint Identification Will Be Applied to LCD Screen, Not Just OLED
Screen Fingerprint Identification Will Be Applied to LCD Screen, Not Just OLED
Fingerprint identification on mobile phones has become an indispensable part of our daily life.Especially during the epidemic, face recognition is mostly paralyzed due to wearing masks, and fingerprint recognition has become the current optimal solution.Of course, if you use a mobile phone without fingerprint identification such as iPhone x, you have to find a way by yourself...9to5mac also gave a tutorial on using face ID with mask Screen fingerprint identification has become the mainstream, and the technology is also very mature. However, Tony saw a news while surfing the Internet today, saying that Tianma, a domestic LCD and LCM design company, released the world's first LCD Screen multi-point fingerprint identification scheme (Ted finger print, referred to as TFP).The strength of this scheme is that the off-screen fingerprint identification mobile phones we use now are basically OLED screens, while the LCD screen basically has no on-screen fingerprint identification...One plus 6T off screen fingerprint identification diagram As we all know, the screen fingerprint unlocking needs the illumination of the light source for fingerprint identification, but the LCD screen is relatively thick and has poor light transmittance; Second, the LCD screen cannot emit light actively, and the backlight will interfere with the identification of optical fingerprints.These two problems make LCD basically bid farewell to screen fingerprint recognition.Therefore, mobile phones with LCD screen basically adopt side fingerprint identification, and some will be combined with the power key on the side of the mobile phone.But OLED screens don't have this problem. Because the OLED screen is thinner and more transparent, it is natural to use fingerprints on and off the screen.Then why do manufacturers not directly on the OLED screen, but want to operate madly on the LCD screen? The reason is also simple: because LCD screens are cheap...Although Lu Weibing, vice president of Xiaomi, said publicly some time ago that Hongmi team successfully realized fingerprint recognition under LCD screen on a redmi note8 Pro prototype, so far, no manufacturer has officially announced this technology, and Tianma is the first.So Tony was surprised when he saw the news. This fingerprint identification scheme can be said to break through the two obstacles of current screen fingerprint identification technology - LCD screen and identification area.If the multi-point fingerprint identification in the LCD screen can achieve mass production, it means that the LCD screen can also use fingerprint identification!Another point is the identification area of off screen fingerprint identification.So far, the identification area of screen fingerprint is basically fixed, almost at the lower position of the screen. People will subconsciously put their fingers at the approximate position when unlocking the mobile phone.But no one can guarantee that every time the finger is pressed on the fingerprint identification area, because the identification area is so large, it is inevitable that there will be deviations...The scheme announced by Tianma this time shows that it can make the whole LCD screen recognize fingerprints!Tony mended his brain, that is, I could identify my fingerprint and unlock my mobile phone by placing my finger anywhere on the screen.If this multi-point fingerprint identification technology can be mass produced, the efficiency of unlocking the screen will be much higher than now. You don't have to find the identification area and poke it on the screen.It can be said that Tianma's operation directly makes the LCD screen ride on the head of OLED in fingerprint identification. Once LCD screens didn't even deserve fingerprint identification. Now they not only have fingerprint identification, but also can identify 5 at a time...As for why the multi-point fingerprint solution in the TFP screen can realize these functions, high integration has played a great role.In short, it is to integrate touch, display and fingerprint identification, replace the previous design of fingerprint identification module and reduce the thickness of the screen, so that the screen fingerprint identification is feasible on the LCD.At the same time, in order to realize fingerprint identification on the whole screen, Tianma covers the whole screen with optical path and sensors.As for how multi-point fingerprint identification can play new tricks, it still depends on the subsequent operations of manufacturers.As for the fate of LCD screen after mass production of this scheme, we still don't know, but before that, LCD screen has never been the first choice for mobile phone manufacturers.After all, the OLED screen is thinner, can emit light by itself, and the color is more bright. The experience is much better than that of LCD, but there are still problems of stroboscopic and screen burning, and the price is relatively expensive.When it comes to the LCD screen, the advantages and disadvantages are reversed...The price of iPhone 11 with LCD screen is lower For most users, OLED screen is their first choice, but there are still a group of people who stick to the LCD screen.In addition to having a larger viewing angle, another reason is that they can't accept the strobe of OLED screen. They think it's really hurting their eyes...Therefore, once the TFP scheme realizes mass production, the defect that the LCD screen has no off screen fingerprint will be supplemented. If the price can be controlled well, the current situation of the screen in the mobile phone market may change a lot.However, before that, the mobile phone market was still dominated by OLED screens, not to mention the suoper AMOLED screens such as Samsung. The evolution of LCD screens has a long way to go...
What Is the Forming Process of the Flexible Touch Screen
What Is the Forming Process of the Flexible Touch Screen
Every day, new products, new experiences, professional membrane switch proofing factory, 12 hour expedited shipmentFrom the hot sale of Samsung Galaxy edge flagship series to the advent of various curved screen bracelets and TVs, it is no doubt that curved screen technology has been widely valued and sought after by consumers and the industry in recent years. In the future, with the continuous development and improvement of fixed curvature curved screen technology, the flexible touch screen that can realize arbitrary bending will become an important development direction. On the 25th, at the 13th International touch screen and display technology development forum, Huang Hanfeng, deputy general manager of touch R & D from Shenzhen oufeiguang technology, made a detailed introduction to the flexible touch screen from the perspective of the industrial chain around the four key elements of flexible display, flexible touch, flexible cover plate and flexible bonding.Flexible displayFor LCD display, the LCD is usually responsible for controlling the display gray, and the three primary color filters control the display color, which requires them to correspond one by one in order to display normally. If the LCD panel is used as a curved screen, the inner circumference and outer circumference will be unequal, and the original one-to-one corresponding liquid crystal and filter will have position deviation, resulting in color distortion. In addition, it will also cause a series of problems such as light leakage, dark screen ghosting and snowflakes. Therefore, for the curved screen, the OLED display technology represented by AMOLED has almost become the best choice.Huang Hanfeng said that at present, Samsung is the undisputed AMOLED overlord in terms of patents, production capacity, yield and technology accumulation. The sixth generation AMOLED panel that began mass production at the end of 2014 can now produce 50000 pieces per month, and the yield can reach 60%. The second is LG, but LG has been focusing on large screen curved TV. At present, with the increasingly obvious trend of small screen AMOLED, LG is also accelerating the layout of small and medium-sized flexible screens. Although its output is not as good as Samsung, its yield can also reach more than 60%. The latest release of Xiaomi note 2 is the flexible AMOLED screen of LG. In addition, Japan's JDI and sharp (already acquired by Hon Hai), Taiwan's Youda, domestic BOE, Rouyu and other screen manufacturers are also accelerating the layout of their own AMOLED technology. It is the general trend for AMOLED to replace LCD.Flexible touchIn terms of touch control, ITO (indium tin oxide) transparent conductive film has become the most important touch layer material for display screens such as non curved LCD and OLED due to its good light transmittance, low thickness, excellent hardness and conductivity, mature manufacturing technology and many other reasons. However, as ITO itself is a brittle material, it is not suitable for making flexible touch layer with large curvature or even free bending, and the cost and cost are high. At present, it accounts for about 30% - 40% of the cost of the upstream material part of the whole touch screen industry, and uses "indium", a rare metal with limited reserves. Therefore, with the advent of the era of curved surface and flexibility, it is likely to be replaced.Huang Hanfeng said that at present, the main substitutes for ITO materials are graphene, carbon nanotubes, nano silver and metal mesh. Graphene and carbon nanotubes are very good substitutes for ITO from the characteristics of the material itself. However, graphene is still in the R & D stage and is still far from mass production. The industrial mass production technology of carbon nanotubes is not perfect, and the conductivity of the thin film products made of carbon nanotubes is not as good as that of ITO. Therefore, from the perspective of technology and marketization, metal grid and nano silver technology will be the protagonists of development in recent years. Metal grid technology has been applied in some PC display markets.The metal mesh technology mentioned here is a conductive metal mesh formed by pressing metal conductive materials such as silver and copper or oxides on thin film substrates such as pet. Its main advantages are low raw material cost and good folding ability. However, due to the problem of Murray interference ripple caused by yield, output and high-speed pixels, it is more suitable for desktop all-in-one computers, laptops, televisions and other products with low resolution and relatively long-distance use.Nano silver technology means that nano silver ink material is coated on pet or glass substrate, and then laser lithography is used to depict the conductive network of nano silver wire. Its main advantages are high yield, small linewidth, good conductivity and folding resistance, while its disadvantage is high cost. Moreover, compared with metal mesh, nano silver material has smaller radius of curvature and small resistance change rate during bending. In addition, due to the linewidth, it is more suitable for high-resolution close-up scenes such as mobile phones, smart watches and bracelets."By comprehensive comparison, I think nano silver has more advantages than metal grid," Huang Hanfeng said.Flexible cover plateIn order to bend at will, in addition to solving the flexible display and flexible touch, the last and most critical part is the flexible cover plate and fitting. However, due to its hard and fragile characteristics, glass cover plate is not the best choice in the field of flexibility.Huang Hanfeng said that compared with glass, pet and PI (polyimide) materials with high surface hardness and high light transmittance are better choices, but at present, pet and PI also have many problems to be solved. On the one hand, they are not resistant to high temperature and have poor light transmittance: pet and PI will have problems of partial melting and property change at low ambient temperature, and they do not have good light transmittance compared with glass.Secondly, it is difficult to achieve a balance between hardness and folding. Huang Hanfeng said that if you want to meet certain hardness requirements, you need to apply the hardened layer, but after coating the hardened layer, after repeated folding, the hardened layer will crack and reduce the hardness. Therefore, how to achieve a balance between the two is the biggest bottleneck at present.Compared with the flexible cover plate that needs further development, the 3D glass cover plate necessary for curved screen mobile phones has a very good development prospect.Some data show that 2018 may become the outbreak year of 3D glass cover plate. It is expected that the mobile phone penetration rate of 3D glass cover plate will exceed 50% around 2020. With the maturity of 3D glass cover plate processing technology and the decline of unit price, the penetration rate will further improve. It is expected that the market scale will reach more than 19 billion yuan in the future.Huang Hanfeng said that the common manufacturing processes of 1R (single radian bending) and 2R cover plates have been basically mature. They basically achieve a bending effect through hot bending technology. The difference is mainly in the coating of hardened layer. However, the yield is a problem to be solved, which is basically only 30%, and there is no room for improvement in the short term. If 4R is to be done in the future, the yield will be lower. Therefore, the yield is one of the urgent problems to be solved in the manufacture of cover plate.Flexible fitAfter the cover plate is selected, it is fitted, that is, the cover plate is integrated with the touch and display layer below to form a complete module. At present, there are two common methods: roller type and vacuum bonding: the roller has high efficiency and needs to roll the pasted object. The efficiency of vacuum type is relatively low, but it does not need to roll the pasted object, so it is not easy to cause damage to the pasted object.Huang Hanfeng said that if the curvature is large, you can only choose vacuum bonding. However, for the possible 4R bonding in the future, due to its special four side bending characteristics, it is difficult to avoid wrinkles and bubbles in places with large radians even if vacuum is adopted. At present, the industry has adopted customized extrusion airbags or plastic parts to alleviate this problem, but it has not been completely solved. Therefore, the industry still has room for progress in multi surface and high curvature fitting technology.Huang Hanfeng frankly said: "from the perspective of the supply chain, it will take several years for the flexible screen to really realize mass production. At the same time, it also needs the upstream and downstream supply chain to jointly overcome the relevant technical problems."For future development, Huang Hanfeng believes that the integration of various modules will be the general trend. He said: "in the incell technology of LCD, ITO touch film and liquid crystal layer are integrated together, which is a good integration. Now the fingerprint module is independent, and it can also be integrated with touch in the future. I think there will be a process of mutual integration and progress between functional modules in the future."
LG Will Mass Produce Mobile Phone Flexible Screen in the Fourth Quarter of This Year
LG Will Mass Produce Mobile Phone Flexible Screen in the Fourth Quarter of This Year
In the early morning of June 20, Beijing time, according to the English version of Korea Times, in order to further consolidate the leading position in the display market, LG display will mass produce a new version of smart phone flexible display from the fourth quarter of this year and provide it to major customers.LG researchers and technicians said that the purpose of producing flexible display is to meet the growing demand for innovative solutions. LG spokesman Frank Lee said that the company is trying to meet the rapidly growing market demand for advanced display screens. Li stressed that the new display screen is foldable and not fragile, and the product will become a major innovation in display technology.LG said it was investing in flexible displays and high-tech panels for mobile devices, namely OLED panels that support high-definition (UHD) displays. "We have completed the development of the first flexible display and will start mass production from the fourth quarter of this year," LG said in a statementThe E2 production line of the company's display manufacturing plant in pozhou, South Korea, will be responsible for the production of flexible displays. LG said that the OLED flexible display will adopt generation 4.5 glass cutting technology, and the monthly production capacity of the production line will be 12000 pieces.Koo Bon moo, chairman of LG, hopes to revive the enterprise by launching leading products. Therefore, as a major shareholder of LG display, LG Electronics will launch its first flexible display smartphone later this year.LG predicts that flexible display may become the latest trend of mobile devices, so the company may also consider selling flexible display to major mobile device manufacturers.It is reported that LG's competitor Samsung display is also developing similar products. At present, Samsung display is testing flexible display products to improve product quality. Due to manufacturing problems, the upcoming Galaxy note 3 should not be configured with a flexible display in the short term.Kim Yang Jae, an analyst at Woori investment securities in Korea, said: "mobile phone manufacturers are increasingly pursuing bright images, beautiful shapes and thin display screens, while flexible display screens cater to this demand. LG display is expected to help them seize a greater market share." Kim said, LG's strategy of switching to flexible display can break the industry conventions and make the company earn stable profits.In fact, flexible display is only one step for LG to invest in different businesses and seize the global market share of OLED. LG is the first company to mass produce OLED display and foldable OLED screen. At the same time, the company is also developing OLED TV supporting high-definition display.Lim Joo soo, manager of LG OLED Technology Strategy Department, said that in order to remain competitive, LG is trying to reduce costs, reduce power consumption and improve image quality. Lim Joo soo said: "LG display is developing high-definition OLED TV screen. In order to improve the brightness, we plan to replace the existing 'bottom light' technology with 'top light' technology. In addition, the company will develop new materials to extend the service life of OLED display."In the next few years, OLED TV will become the mainstream product, and LG plans to expand the TV screen size to 65 inches and 77 inches. LG said that the above two OLED displays will be produced by the M1 test production line of pozhou factory.
LG Will Mass Produce Mobile Phone Flexible Screen in the Fourth Quarter of This Year
LG Will Mass Produce Mobile Phone Flexible Screen in the Fourth Quarter of This Year
In the early morning of June 20, Beijing time, according to the English version of Korea Times, in order to further consolidate the leading position in the display market, LG display will mass produce a new version of smart phone flexible display from the fourth quarter of this year and provide it to major customers.LG researchers and technicians said that the purpose of producing flexible display is to meet the growing demand for innovative solutions. LG spokesman Frank Lee said that the company is trying to meet the rapidly growing market demand for advanced display screens. Li stressed that the new display screen is foldable and not fragile, and the product will become a major innovation in display technology.LG said it was investing in flexible displays and high-tech panels for mobile devices, namely OLED panels that support high-definition (UHD) displays. "We have completed the development of the first flexible display and will start mass production from the fourth quarter of this year," LG said in a statementThe E2 production line of the company's display manufacturing plant in pozhou, South Korea, will be responsible for the production of flexible displays. LG said that the OLED flexible display will adopt generation 4.5 glass cutting technology, and the monthly production capacity of the production line will be 12000 pieces.Koo Bon moo, chairman of LG, hopes to revive the enterprise by launching leading products. Therefore, as a major shareholder of LG display, LG Electronics will launch its first flexible display smartphone later this year.LG predicts that flexible display may become the latest trend of mobile devices, so the company may also consider selling flexible display to major mobile device manufacturers.It is reported that LG's competitor Samsung display is also developing similar products. At present, Samsung display is testing flexible display products to improve product quality. Due to manufacturing problems, the upcoming Galaxy note 3 should not be configured with a flexible display in the short term.Kim Yang Jae, an analyst at Woori investment securities in Korea, said: "mobile phone manufacturers are increasingly pursuing bright images, beautiful shapes and thin display screens, while flexible display screens cater to this demand. LG display is expected to help them seize a greater market share." Kim said, LG's strategy of switching to flexible display can break the industry conventions and make the company earn stable profits.In fact, flexible display is only one step for LG to invest in different businesses and seize the global market share of OLED. LG is the first company to mass produce OLED display and foldable OLED screen. At the same time, the company is also developing OLED TV supporting high-definition display.Lim Joo soo, manager of LG OLED Technology Strategy Department, said that in order to remain competitive, LG is trying to reduce costs, reduce power consumption and improve image quality. Lim Joo soo said: "LG display is developing high-definition OLED TV screen. In order to improve the brightness, we plan to replace the existing 'bottom light' technology with 'top light' technology. In addition, the company will develop new materials to extend the service life of OLED display."In the next few years, OLED TV will become the mainstream product, and LG plans to expand the TV screen size to 65 inches and 77 inches. LG said that the above two OLED displays will be produced by the M1 test production line of pozhou factory.
Design Scheme for Replacing Ch7511b DP to LVDS Screen
Design Scheme for Replacing Ch7511b DP to LVDS Screen
Ch7511b is a DP to LVDS screen conversion chip, and ch7511b is an EDP to LVDS conversion chip. Ch7511b converts the embedded DisplayPort signal to LVDS (low voltage differential signal). Through the advanced decoding / encoding algorithm of ch7511b, the input EDP high-speed serial video data can be seamlessly converted to LVDS. LVDS is a popular high-speed serial link display technology for medium / large LCD displays. This chip is specially designed for the multi-functional integrated PC, industrial computer and notebook computer market.Cs5211 is also an EDP to LVDS bridge chip. Cs5211 has flexible configuration and is suitable for various low-cost display systems. Cs5211 is compatible with EDP 1.2 and supports 1-channel and 2-channel modes. The speed of each channel is 1.62gbps and 2.7Gbps. Cs5211 adopts powerful SerDes technology, which can recover high-speed serial data with low bit error rate.Compared with ch7511b, the advantages of cs5211 in designing DP to LVDS conversion circuit are as follows:1. Cs5211 LVDS transmitter supports single port and dual port modes.2. The maximum resolution supported by cs5211 is WUXGA (1920x1200).3. Cs5211 has 4 configuration pins and can support 16 different combinations of panel resolution and LVDS working mode of an EEPROM image.4. Cs5211 provides a simple tool to edit, generate and update EEPROM images for custom configuration.5. Cs5211 has simple circuit design and fewer peripheral circuit components, which is more conducive to saving BOM cost.6. Cs5211 integrates clock source to save external crystal.7. Cs5211 supports a wide range of power supply (core power is 1.8 1.2V), saving on-board power supply equipment.8. The total power of cs5211 is less than 300MW, which simplifies the design of power supply network and is easy to integrate into the current popular low-cost display system.9. Cs5211 is qfn68 package and ch7511b is also qfn68 package. Overview: cs5211 directly replaces ch7511 without changing the circuit board and pin to pin replacement mode.10. Cs5211 on-chip MCU can update the program online to adjust various parameter values of the screen, improve the universality of the design and product compatibility, and increase the applicable scenario and development and design cost of the scheme product.The detailed characteristic parameters of cs5211 are as follows:Overview:1. 2-channel DisplayPort v1.1 compatible receiverSupports 18 bit single port, 18 Bit dual port, 24 bit single port and 24 bit dual port LVDS outputsSupports open LDI and spwg bit mapping for LVDS applicationsBuilt in oscillator without external crystalEmbedded linear voltage drop regulator (LDO)On Chip MCUSelect the support panel through the GPIO pin controlBoot ROM is loaded automatically after power onUpdate serial boot ROM data via I2C bus or auxiliary channelAutomatic chip power mode control.EMI reduction of EDP and LVDWide core power range from 1.8V to 1.2V.Qfn68 package.HBM 4KV2. DP receiver characteristics:Compliant with embedded display port (EDP) specification 1.2Support 1 or 2 main link channels at 1.62gbps or 2.7Gbps link rate.Enter the color depth of 18 / 24 bits per pixel in RGB format.Support enhanced frame mode.Support VESA and CEA timing standards, resolution up to 1920x1200, 60Hz, 24 bit per pixel mode.Supports dynamic refresh rate switching.Support quick link training and full link training.Support EDP authentication: optional scrambling seed reset and optional frame.Support HPD interrupt.3. LVDS output characteristics:Support 18 bit single port, 18 Bit dual port, 24 bit single port and 24 bit dual port LVDS output interfaces.Supports openldi and spwg bit mapping for LVDS applications.Keep LVDS output when the input video is not ready.Flexible LVDS output pin switching.Programmable swing / common mode voltage.Output conversion rate control to reduce electromagnetic interference.4. Output panel and backlight controlProgrammable LCD panel power sequenceTwo PWM modes are supported, including backlight brightness level control PWM pin and BLUP / bldn pinEditing: JQ
Design Scheme for Replacing Ch7511b DP to LVDS Screen
Design Scheme for Replacing Ch7511b DP to LVDS Screen
Ch7511b is a DP to LVDS screen conversion chip, and ch7511b is an EDP to LVDS conversion chip. Ch7511b converts the embedded DisplayPort signal to LVDS (low voltage differential signal). Through the advanced decoding / encoding algorithm of ch7511b, the input EDP high-speed serial video data can be seamlessly converted to LVDS. LVDS is a popular high-speed serial link display technology for medium / large LCD displays. This chip is specially designed for the multi-functional integrated PC, industrial computer and notebook computer market.Cs5211 is also an EDP to LVDS bridge chip. Cs5211 has flexible configuration and is suitable for various low-cost display systems. Cs5211 is compatible with EDP 1.2 and supports 1-channel and 2-channel modes. The speed of each channel is 1.62gbps and 2.7Gbps. Cs5211 adopts powerful SerDes technology, which can recover high-speed serial data with low bit error rate.Compared with ch7511b, the advantages of cs5211 in designing DP to LVDS conversion circuit are as follows:1. Cs5211 LVDS transmitter supports single port and dual port modes.2. The maximum resolution supported by cs5211 is WUXGA (1920x1200).3. Cs5211 has 4 configuration pins and can support 16 different combinations of panel resolution and LVDS working mode of an EEPROM image.4. Cs5211 provides a simple tool to edit, generate and update EEPROM images for custom configuration.5. Cs5211 has simple circuit design and fewer peripheral circuit components, which is more conducive to saving BOM cost.6. Cs5211 integrates clock source to save external crystal.7. Cs5211 supports a wide range of power supply (core power is 1.8 1.2V), saving on-board power supply equipment.8. The total power of cs5211 is less than 300MW, which simplifies the design of power supply network and is easy to integrate into the current popular low-cost display system.9. Cs5211 is qfn68 package and ch7511b is also qfn68 package. Overview: cs5211 directly replaces ch7511 without changing the circuit board and pin to pin replacement mode.10. Cs5211 on-chip MCU can update the program online to adjust various parameter values of the screen, improve the universality of the design and product compatibility, and increase the applicable scenario and development and design cost of the scheme product.The detailed characteristic parameters of cs5211 are as follows:Overview:1. 2-channel DisplayPort v1.1 compatible receiverSupports 18 bit single port, 18 Bit dual port, 24 bit single port and 24 bit dual port LVDS outputsSupports open LDI and spwg bit mapping for LVDS applicationsBuilt in oscillator without external crystalEmbedded linear voltage drop regulator (LDO)On Chip MCUSelect the support panel through the GPIO pin controlBoot ROM is loaded automatically after power onUpdate serial boot ROM data via I2C bus or auxiliary channelAutomatic chip power mode control.EMI reduction of EDP and LVDWide core power range from 1.8V to 1.2V.Qfn68 package.HBM 4KV2. DP receiver characteristics:Compliant with embedded display port (EDP) specification 1.2Support 1 or 2 main link channels at 1.62gbps or 2.7Gbps link rate.Enter the color depth of 18 / 24 bits per pixel in RGB format.Support enhanced frame mode.Support VESA and CEA timing standards, resolution up to 1920x1200, 60Hz, 24 bit per pixel mode.Supports dynamic refresh rate switching.Support quick link training and full link training.Support EDP authentication: optional scrambling seed reset and optional frame.Support HPD interrupt.3. LVDS output characteristics:Support 18 bit single port, 18 Bit dual port, 24 bit single port and 24 bit dual port LVDS output interfaces.Supports openldi and spwg bit mapping for LVDS applications.Keep LVDS output when the input video is not ready.Flexible LVDS output pin switching.Programmable swing / common mode voltage.Output conversion rate control to reduce electromagnetic interference.4. Output panel and backlight controlProgrammable LCD panel power sequenceTwo PWM modes are supported, including backlight brightness level control PWM pin and BLUP / bldn pinEditing: JQ
no data
Contact US

    Bao’an District  Shenzhen City, China

     +86 189 3806 5764

NEWSLETTER SUBSCRIBE
no data
Copyright © 2021 CrowBerry

   

chat online
NEED HELP? WE'RE HERE!